For almost 2-3 years, LUUV existed as an idea—a dream of the couple founders, who noticed something missing in the jewellery world. One of us had an eye for pieces that made people stop and ask, "Where did you get that?" The other had the drive to make it real.

Then came December 2025. Instead of making another New Year's resolution that would fade by February, we made a decision: stop waiting and start doing.

LUUV was born from the belief that jewellery isn't just an accessory—it's an emotion. It's confidence. It's that internal glow that shows on your face when you wear something that truly feels like you.